# Michael Patterson

- **Website:** <https://rootworks.com>
- **Primary alias:** `rootworks.com`
- **Founded:** 2008
- **Employees:** 11+
- **Location:** Bloomington, Indiana, United States
- **Company kind:** PRIVATELY HELD

## Description

Rootworks is a premier firm-improvement organization that caters to accounting firms of all sizes nationwide. The brand was created by an accounting firm owner, Darren Root, with the goal of helping owners overcome common pain points and redefine their business model for the modern age. With over 30 years of experience, Rootworks has developed the blueprint for The Modern Firm® and has been guiding firms towards transformation for more than a decade. Rootworks offers a comprehensive range of services and resources to its members, empowering them to build the firm of their dreams. These include personalized guidance from experts, easy-to-implement tips and tricks, and a connected community of like-minded peers. The brand also assists with firm growth by providing dynamic and modern websites, outsourced marketing solutions, and automated insights for practicing smart client management. Rootworks is dedicated exclusively to the accounting profession and believes that every firm can achieve peak efficiency, a healthy culture, and consistent revenue generation. With a team of industry-leading experts and a growing network of 1,000 firms, Rootworks is helping advance the profession one firm at a time.

## Industries

- 💰 Accounting and Auditing _(under Finance)_
- 💰 Finance

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjHxhv9kB/w/360/h/84/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773891827504)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Haiti | #1c1144 | dark |
| Gull Gray | #94a3b8 | light |
| Blue Ribbon | #0056ef | accent |

## Fonts

- var(--theme-website-h1-font-family) — asset _(custom)_
- var(--font-system-ui) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjHxhv9kB/w/1500/h/500/idrX0eLuYR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755399335525)

---

_Source: <https://brandfetch.com/rootworks.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._