Roucha is a trendy brand loved by fashion enthusiasts like Susan Stjernberger, a Sweden-based writer and creator who also frequents Fashion Week events. Roucha offers cool basics with a twist, making them both stylish and comfortable. If you're a fan of denim, you'll particularly love their collection.

Susan herself adores all their denim pieces, especially the jeans. Roucha's products range from tops, sweaters, and outerwear to dresses, jumpsuits, and accessories. They have something for everyone's style.

The brand draws inspiration from various sources, including the design aesthetics of India Mahdavi and Svenskt Tenn. Roucha's runway shows are always eagerly anticipated, and Susan is excited for the upcoming one by Dries Van Noten. Whether you're attending fashion shows or looking for everyday wear, Roucha has you covered with their chic and comfortable pieces