# Rowan Zellers

- **Website:** <https://rowanzellers.com>
- **Primary alias:** `rowanzellers.com`

## Description

EMU, or Edited Media Understanding, is a pioneering initiative aimed at combating the proliferation of visual misinformation through advanced artificial intelligence. The project is centered around a meticulously curated dataset containing 48,000 rich question-answer pairs that address the intent and implications of image edits. By focusing on the nuanced differences between harmless media modifications and potentially misleading edits, EMU streamlines the development of AI models capable of recognizing and explaining the intent behind various image alterations. This dataset serves as a valuable testbed, fostering a deeper understanding of multimodal disinformation that ranges from deepfakes to subtle edits designed to deceive audiences. Conducted by a collaborative team of researchers from the Allen Institute for AI, University of Washington, Stanford University, and the University of Michigan, EMU is positioned at the forefront of addressing a critical societal issue. This innovative approach not only informs the fight against misinformation but also enhances the capability of AI systems in recognizing visual integrity in media.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/rown)
- [github](https://github.com/rowanz)
- [instagram](https://instagram.com/rowanzellers)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idS4qIzXce/w/500/h/500/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782418771587)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS4qIzXce/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782418771753)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pesto | #656e2f | accent |
| Black | #000000 | dark |
| Sail | #a3d4f5 | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS4qIzXce/w/1500/h/500/idD7oHDr-Z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782418771927)

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_Source: <https://brandfetch.com/rowanzellers.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._