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Royal Enfield

@royalenfield.com

Royal Enfield is an Indian motorcycle manufacturing company.

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Royal Enfield is a renowned motorcycle brand based in India. It was established in 1901 and is the oldest motorcycle company in continuous production globally. The company's headquarters is located in Chennai, Tamil Nadu, India.


Royal Enfield primarily manufactures and sells motorcycles. Their main product line includes classic and modern motorcycles ranging from 250cc to 650cc. The iconic models like the Bullet, Classic, and Continental GT have gained immense popularity among motorcycle enthusiasts, both in India and internationally.


The company also offers a wide range of accessories and apparel to complement their motorcycles. On a global scale, Royal Enfield has a strong presence in several countries and has established subsidiaries in the United Kingdom, the United States, and various European and Asian markets. The company also has joint ventures and partnerships in South America and East Asia.


In terms of market position, Royal Enfield has witnessed remarkable growth in recent years. It has emerged as a leading motorcycle brand in the mid-sized segment globally, especially in India. Royal Enfield holds a significant market share in the Indian motorcycle market, surpassing many of its competitors.


It has gained a reputation for its classic design, durability, and superior riding experience. Over the years, Royal Enfield has achieved several noteworthy milestones. In 2015, they introduced their first motorcycle with a completely new engine platform in over 60 years, the Continental GT 535.


This marked a shift towards capturing a global audience with a more modern approach. Furthermore, in 2018, the company launched the Interceptor 650 and Continental GT 650, which received critical acclaim for their performance and affordability. As of the latest update, Royal Enfield continues to strengthen its presence in international markets.


The company focuses on expanding its dealership network, launching new models, and enhancing customer experiences. They are actively working towards introducing electric motorcycles and have showcased prototypes of electric concepts in various global forums. In conclusion, Royal Enfield is a renowned Indian motorcycle brand known for its classic and modern motorcycles.


With a rich history, strong market position, and a global presence, the company continues to grow and expand its offerings to meet the expectations and demands of motorcycle enthusiasts worldwide

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