# RSA Group

- **Website:** <https://rsa.co.za>
- **Primary alias:** `rsa.co.za`
- **Founded:** 1984
- **Employees:** 501+
- **Location:** Johannesburg, Gauteng, South Africa
- **Company kind:** PRIVATELY HELD

## Description

RSA Group, founded by Mike Loutfie in 1984, is a leading market agency in South Africa. Over the years, it has evolved into a diverse group comprising Direct, Export, Retail, and Market Agency channels. In 2017, African Rainbow Capital (ARC), a black-owned and controlled investment company, invested in RSA Group, solidifying its position in the financial services industry. The group further expanded its market presence by acquiring Freshworld (Pty) Ltd in 2018, enhancing its global reach and strengthening its market position. RSA Group is guided by its Farmer-First® Philosophy, which ensures a transparent and fair market price for farmers through a multi-channel network of professional salespeople. The group's mission is to maintain leadership in the fresh produce industry, and its vision is to provide a professional sales service to marketers of fresh produce. With a commitment to values such as integrity, responsibility, and loyalty, RSA Group strives to deliver the highest standards of service and contribute proactively to the fresh produce marketing system. They offer a range of products and services, including market agents, producers, buyers, exports, retail solutions, and e-commerce options.

## Industries

- 🍔 Food and Drink

## Links

- [youtube](https://youtube.com/channel/UCheAlwHKfhaWMPn02-QdCfA)
- [linkedin](https://linkedin.com/company/rsa-group-market-agents)
- [twitter](https://twitter.com/RSAMarketAgents)
- [instagram](https://instagram.com/rsamarketagents)
- [facebook](https://facebook.com/RSAGroupMarketAgents)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/ideQO66Kjm/w/820/h/160/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786429060037)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideQO66Kjm/w/730/h/730/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786429060190)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sushi | #72bf44 | accent |
| Maroon | #820202 | dark |
| Chenin | #dfde6f | light |

## Fonts

- ETmodules — asset _(custom)_
- Noto Sans — asset _(google)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideQO66Kjm/w/4700/h/796/idf1GMxIE_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776494944354)

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_Source: <https://brandfetch.com/rsa.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._