# RTO Insider™

- **Website:** <https://rtoinsider.com>
- **Primary alias:** `rtoinsider.com`
- **Employees:** 11+
- **Location:** Potomac, Maryland, United States

## Description

RTO Insider™ is a highly regarded brand that provides comprehensive coverage and analysis of the organized electric markets in the United States. Founded in 2013 by Rich Heidorn Jr. Initially covering the PJM Interconnection, RTO Insider has expanded its coverage to include all seven Regional Transmission Organizations/Independent System Operators (RTOs/ISOs) in the US. With a dedicated team of over two dozen experts, RTO Insider offers in-depth, unbiased coverage of stakeholder discussions, keeping readers informed about policies, decisions, and trends shaping the electricity industry. Additionally, RTO Insider provides specialized coverage through its sister publications: ERO Insider, which focuses on NERC and the Regional Entities, and NetZero Insider, which provides extensive coverage of federal, state, and local climate policies. As the eyes and ears of the electricity industry and climate policy, RTO Insider is committed to delivering vital insights and analysis to its subscribers. Whether you are a market participant or a policy influencer, RTO Insider ensures you stay ahead in the rapidly evolving energy sector.

## Industries

- 📰 News and Media

## Links

- [twitter](https://twitter.com/rtoinsider)
- [facebook](https://facebook.com/rtoinsider)
- [linkedin](https://linkedin.com/company/3326640)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMip8Ka1f/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782327863013)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idMip8Ka1f/w/820/h/277/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782327862838)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chathams Blue | #11356c | dark |
| Equator | #e7bf64 | light |
| Calypso | #3b7996 | accent |

## Fonts

- Sukhumvit Set — asset _(custom)_
- Libre Franklin — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMip8Ka1f/w/1500/h/500/id-Pk7bd8Q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782327863279)

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_Source: <https://brandfetch.com/rtoinsider.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._