# RTO Insider™

- **Website:** <https://rtowww.com>
- **Primary alias:** `rtowww.com`

## Description

RTO Insider is a leading publication dedicated to providing in-depth, unbiased coverage of developments within organized electric markets across the United States. Founded in 2013 by Rich Heidorn Jr. The publication focuses on essential topics including resource adequacy, federal policy, and the impact of climate initiatives, supported by a team of over twenty skilled professionals. 

In addition to covering the PJM Interconnection, RTO Insider has expanded its reach to include seven major RTOs/ISOs and relevant regional entities, and recently launched NetZero Insider to address climate policy at various government levels. Acquired by Yes Energy, RTO Insider continues to commit to being the eyes and ears of those with a vested financial interest in the wholesale energy markets, ensuring timely and relevant insights into the evolution of energy policy and technology.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🏭 Heavy Industry and Engineering
- 🖥 Green and Renewable Technology _(under Computers Electronics and Technology)_
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_

## Links

- [twitter](https://twitter.com/rtoinsider)
- [facebook](https://facebook.com/rtoinsider)
- [linkedin](https://linkedin.com/company/3326640)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idcpcQbPUj/w/820/h/277/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771733965099)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcpcQbPUj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771733965196)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Calypso | #3b7996 | accent |
| White | #ffffff | light |

## Fonts

- Sukhumvit Set — asset _(custom)_
- Libre Franklin — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcpcQbPUj/w/1500/h/500/idr_lJNwtT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771733965416)

---

_Source: <https://brandfetch.com/rtowww.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._