# Ruin Your Knees

- **Website:** <https://ruinyourknees.com>
- **Primary alias:** `ruinyourknees.com`

## Description

**Brand Description:**

Ruin Your Knees is a bold movement inspired by the ethos of living life to its fullest without succumbing to the corporate grind. Founded by Brian Erickson in 2014, the brand advocates for breaking free from the traditional paths outlined by the American Dream, which often leads to discontent and unfulfilled aspirations. By promoting a lifestyle that embraces risk, creativity, and family time, Ruin Your Knees encourages individuals to challenge societal norms and pursue their true passions, rather than settling for a life dictated by corporate obligations.

The brand offers a variety of lifestyle-focused products and services, including gear reviews, partnerships, and insights aimed at supporting adventurous living and side hustles. With a compelling message that emphasizes freedom and self-determination, Ruin Your Knees celebrates those striving to achieve their dreams without sacrificing personal happiness. Join the movement to redefine success, prioritize meaningful experiences, and seek autonomy in a world often dominated by convention.

## Industries

- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/RuinYourKnees)
- [facebook](https://facebook.com/RuinYourKnees)
- [instagram](https://instagram.com/ruinyourknees)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idbzXfj7RP/w/820/h/203/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1735842093255)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbzXfj7RP/w/750/h/750/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1735842093365)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Scarlet | #fa390e | accent |
| Blue Charcoal | #000e19 | dark |
| Alice Blue | #f5faff | light |

## Fonts

- Montserrat — asset _(google)_
- -apple-system — asset _(system)_

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_Source: <https://brandfetch.com/ruinyourknees.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._