# Ruler

- **Website:** <https://rulerprotocol.com>
- **Primary alias:** `rulerprotocol.com`

## Description

Ruler Protocol is an innovative market-driven lending platform that stands out with its non-liquidatable loan offerings. Unlike traditional lending systems, Ruler Protocol establishes interest rates based on market demand and supply, free from a bonding curve structure. This ensures that borrowers can manage their loans without the fear of liquidation, provided they adhere to the platform's guidelines. The protocol operates on the Ethereum blockchain, ensuring transparency and censorship resistance through decentralized smart contracts.

Users can access fungible ERC-20 loans for flexible durations, with the added advantage of being able to trade their debt sheets at any time. Ruler Protocol allows the lending of a variety of assets, facilitating a comprehensive borrowing experience as long as there is a market interest. The RULER Token serves as the platform’s governance token, providing users the opportunity to participate in decision-making and claim liquidity mining rewards. With robust team support and a commitment to decentralization, Ruler Protocol is poised to transform the lending landscape in the cryptocurrency space.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [twitter](https://twitter.com/RulerProtocol)
- [github](https://github.com/Ruler-Protocol)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWhFt5Crx/w/541/h/500/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1749847317593)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWhFt5Crx/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1749847317712)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fuzzy Wuzzy Brown | #be5e52 | accent |
| White | #ffffff | light |

## Fonts

- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWhFt5Crx/w/1500/h/500/idND1JyksT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1749847317858)

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_Source: <https://brandfetch.com/rulerprotocol.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._