# Candor

- **Website:** <https://runcandor.com>
- **Primary alias:** `runcandor.com`

## Description

Candor is a synthetic user research platform built by Highline Beta, a venture studio. It helps product teams, startups, consultants, researchers, and innovation leaders explore audience needs and test ideas before committing time or recruiting budgets. Users describe a target audience and can add their own research, such as interviews, surveys, support tickets, or internal documents. Candor combines this context with published sources, including government statistics, industry reports, peer-reviewed research, and professional association data, to create synthetic participants whose attributes are linked to evidence.

The platform supports problem discovery, problem validation, concept testing, and price testing. Users describe what they want to learn, and Candor recommends a study approach, prepares an interview guide, and conducts adaptive conversations that follow interesting responses rather than sticking rigidly to a checklist. Participants can retain context across interviews, hold distinct viewpoints, and push back. Candor also checks responses for consistency. Reports summarize strong themes and disagreements, with transcripts available to verify findings. Candor offers a free project and demo bookings.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/runcandor)
- [twitter](https://twitter.com/runcandor)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idbTpl2YqO/w/820/h/189/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791539837865)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbTpl2YqO/w/120/h/120/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1791539837979)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bay of Many | #2b2988 | accent |
| Bunker | #13181f | dark |
| Bianca | #fcf9f2 | light |

## Fonts

- var(--font-hanken-grotesk) — asset _(custom)_
- var(--font-plus-jakarta) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbTpl2YqO/w/1500/h/500/idQiKe1nZZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791539838158)

---

_Source: <https://brandfetch.com/runcandor.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._