# Run Melbourne - **Website:** - **Primary alias:** `runmelbourne.com.au` ## Description **Brand Description: Sole Motive** Founded in 1980, Sole Motive has been a pioneer in the running and fitness lifestyle sector, starting with the engaging publication "Australian Runner." Celebrating over four decades, Sole Motive has evolved into a leading aggregator and innovator known for its commitment to the running community. The brands cater to all running enthusiasts by offering a vast selection of footwear—ranging from neutral to stability and trail options—as well as a comprehensive apparel line including tops, bottoms, hoodies, and accessories. With flagship stores located in Melbourne CBD and Hawthorn, Sole Motive provides expert shoe fitting services and hosts numerous events, including the popular Run Melbourne. The brand's magazine, now known as Runner's World, continues to provide inspiration and guidance. Sole Motive's team works tirelessly to promote a healthy, active lifestyle, having raised over $10 million for charities through various initiatives. With an unwavering belief that every step counts, Sole Motive stands as a beacon for runners and fitness lovers everywhere. ## Industries - 🏈 Sports - 🏈 Running _(under Sports)_ ## Links - [facebook](https://facebook.com/runmelbourne) - [instagram](https://instagram.com/runmelbourne) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iddYxzqdYm/w/1000/h/350/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1744037653477) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddYxzqdYm/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1744037654209) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Cerulean | #009edb | accent | | Tundora | #464646 | dark | | White | #ffffff | light | ## Fonts - Century Gothic — asset _(custom)_ - Varela Round — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._