# Rusta

- **Website:** <https://rusta.com>
- **Primary alias:** `rusta.com`
- **Other aliases:** `SE0020848356`, `RUSTA.ST`
- **Founded:** 1986
- **Employees:** 1,001+
- **Location:** Upplands Vsby, Sweden
- **Company kind:** PUBLIC COMPANY

## Description

Founded in 1979, Rusta is a prominent player in the Nordic variety hard discount market, operating over 200 stores across Sweden, Norway, Finland, and Germany. In addition to its physical presence, Rusta also runs an online sales channel, Rusta Online, serving customers in Sweden and Finland. With a strong focus on offering a wide yet curated assortment of home and leisure products, Rusta prides itself on delivering quality at affordable prices. The brand, headquartered in Upplands Väsby, Sweden, boasts a team of over 4,000 employees. Rusta's long-term vision is to emerge as the leading and most trusted variety hard discount retailer in Europe. Committed to sustainability, Rusta prioritizes its environmental impact and aims to be the most sustainable brand within its sector.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [instagram](https://instagram.com/rustasverige)
- [linkedin](https://linkedin.com/company/rusta)
- [facebook](https://facebook.com/rustasverige)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgTnsfMiV/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781725852415)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgTnsfMiV/w/447/h/447/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781725852508)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| School bus Yellow | #ffdb00 | accent |
| Corn Harvest | #877008 | dark |
| White | #ffffff | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgTnsfMiV/w/2200/h/1467/iddUycqlsd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1727430631269)

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_Source: <https://brandfetch.com/rusta.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._