# r.World

- **Website:** <https://rworldreuse.com>
- **Primary alias:** `rworldreuse.com`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Minneapolis, Minnesota, United States
- **Company kind:** PRIVATELY HELD

## Description

r.World is a leading brand focused on creating positive change in the world by leveraging the power of capitalism to address critical sustainability issues. Founded by Michael Martin, a global expert on sustainability, r.World offers a groundbreaking reuse platform that aims to end single-use addiction and promote a more sustainable future.

The brand's flagship product, r.Cup and r.Ware system, has gained recognition as the nation’s #1 reuse platform, with support from renowned artists, venues, concessionaires, sports leagues, and industry giants. r.World's innovative solution aims to build the national infrastructure and movement for the reuse economy, making it easy, scalable, and achievable for everyone.

The brand's committed team, led by Michael Martin and with diverse expertise in sustainability, marketing, operations, and finance, is dedicated to creating innovative solutions to protect the health of our planet and people. With a strong focus on disruptive business practices and grassroots organizing, r.World is at the forefront of driving sustainable change and impact. Join us in our mission to create a more sustainable future.

## Industries

- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/rworldreuse)
- [instagram](https://instagram.com/rworldreuse)
- [linkedin](https://linkedin.com/company/rworld-reuse)
- [facebook](https://facebook.com/rworldreuse)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idYlYu0W1f/w/820/h/625/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1760025593847)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYlYu0W1f/w/396/h/396/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1760025593926)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Candlelight | #ffde17 | accent |
| Yukon Gold | #856404 | dark |
| Dolly | #fffb8c | light |

## Fonts

- mic-32-new-web — asset _(custom)_
- mic-32-new-web — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYlYu0W1f/w/1500/h/500/id-c4sx2Hq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1760025594088)

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_Source: <https://brandfetch.com/rworldreuse.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._