# SAAD Holding

- **Website:** <https://saadholding.com>
- **Primary alias:** `saadholding.com`
- **Founded:** 1929
- **Employees:** 51+
- **Location:** Beirut, Beyrouth, Lebanon
- **Company kind:** SELF OWNED

## Description

SAAD Holding, based in Beirut, is a prominent brand offering a wide range of services in the transport and tourism industries. Established in 1929 by Victor T. Saad, SAAD Transport initially operated as a private bus service, connecting Beirut and Tripoli. Recognizing the potential of Lebanon as a tourist destination, the founder expanded the company's services in partnership with Charles Saad in 1945. SAAD Transport became an IATA member in 1950, establishing the first Lebanese air charter company. The brand's commitment to innovation led to the introduction of the first Pullman bus in Lebanon in 1953. SAAD Transport continued to serve the tourist industry in Lebanon, Syria, and Jordan throughout the years. Despite the challenges posed by the civil war, SAAD Transport persevered and played a significant role in the revival of Lebanon's tourism sector. Today, SAAD Transport has diversified its offerings and provides transport, travel, tours, holidays, events, and cargo services. The brand's latest addition, SAAD Limo, caters to upscale clients with chauffeur drive services. With a vision to deliver exceptional services, SAAD Holding continues to be a reliable and respected name in the industry.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkommRVjq/w/337/h/119/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769367732611)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Oslo Gray | #919295 | accent |
| Hit Gray | #a4afb7 | dark |
| White | #ffffff | light |

## Fonts

- var( --e-global-typography-secondary-font-family ) — asset _(custom)_
- Raleway — asset _(google)_

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_Source: <https://brandfetch.com/saadholding.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._