# Salming Sports AB

- **Website:** <https://salming.com>
- **Primary alias:** `salming.com`

## Description

Salming is a Swedish-based shoe, equipment, and apparel brand that caters to individuals who are dedicated to their training and strive for excellence. We believe in hard work and don't rely on gimmicks or shortcuts. Our products, whether it's a floorball stick or a running shoe, are designed to assist you along your journey, but it's your determination and relentless training that will help you reach your goals. Our brand is shaped by our sports heritage, emphasizing willpower, athleticism, passion, and performance. We encourage you to play hard and give it your all, just like our founder Börje Salming, who never backed down from a challenge. Our products are the result of continuous innovation and cutting-edge technology. With a focus on state-of-the-art design and functionality, our aim is to always stay ahead of the curve. Salming's core values include passion, willpower, accountability, and courage. We are committed to helping athletes elevate their game and challenge the biggest sport brands in the world. Regardless of your level, we offer Swedish functional design that prioritizes fit, comfort, and high-quality craftsmanship. Join us in pushing boundaries and achieving greatness.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🏈 Sports
- ⛑ Health

## Links

- [instagram](https://instagram.com/salmingofficial)
- [linkedin](https://linkedin.com/company/salming-sports-ab)
- [facebook](https://facebook.com/salmingrunning)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRsOG5A9S/w/320/h/65/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782085681886)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRsOG5A9S/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782085682104)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #9a5c36 | accent |
| Purple | #99009f | dark |
| Di Serria | #de9e52 | light |

## Fonts

- Jost — asset _(google)_
- var(--body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRsOG5A9S/w/1080/h/1920/idQKL-lWEV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782085682522)

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_Source: <https://brandfetch.com/salming.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._