# Sama

- **Website:** <https://sama.io>
- **Primary alias:** `sama.io`
- **Employees:** 11+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

Sama is a talent development and executive coaching partner helping organizations strengthen performance and adapt to change. It combines experienced coaches, structured development programs, and data intelligence to connect learning with outcomes such as leadership effectiveness, engagement, retention, and performance. Its services include one-to-one executive coaching, team coaching, in-house coaching software, mentorship, training programs, and succession planning. Sama also supports organizations with leadership development, manager effectiveness, AI readiness, and change management, helping people build relevant skills and navigate evolving workplace demands. The company describes its approach as human-first, data-driven, AI-accelerated, and grounded in confidentiality. Its tools track engagement, attrition risk, and performance impact, giving organizations greater visibility into development progress and helping them assess return on investment. Sama works with global organizations and offers access to coaches through its platform and coaching programs. Based in Covent Garden, London, the company aims to help leaders and teams develop capability, resilience, communication, and adaptability while building a stronger talent ecosystem.

## Industries

- 🧪 Business Training _(under Science and Education)_
- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/SamaCoach)
- [linkedin](https://linkedin.com/company/sama-professional)
- [instagram](https://instagram.com/samaprofessional)
- [twitter](https://twitter.com/sama_coach)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3fDvnuho/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791463878016)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3fDvnuho/w/820/h/250/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791463877899)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ebony | #010204 | dark |
| White | #ffffff | light |
| Black Bean | #041011 | accent |

## Fonts

- Montserrat — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3fDvnuho/w/1500/h/500/idC7nEoQPD.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791463878219)

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_Source: <https://brandfetch.com/sama.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._