The SAM Initiative is a dynamic brand that was founded in 2013 by Mindy Freedman. Comprised of a diverse group of individuals, The SAM Initiative aims to drive social change and support innovative programs in Los Angeles that benefit women, children, and families. Our members, who come from various backgrounds and stages of life, are united by a shared commitment to raising awareness of community needs and making a difference through collaborative giving.

At The SAM Initiative, we take pride in connecting people with organizations that align with their passions. Through our annual giving cycle, we respond to the most pressing needs in the community. Our nominations committee carefully selects organizations to participate in the cycle, which involves presentations, grant evaluations, site visits, and an award celebration.

This thorough process ensures that we make informed decisions and have a meaningful impact on the community. Our founder, Mindy Freedman, is a social entrepreneur and philanthropist who believes in the power of collective giving. With over two decades of experience as a consultant, Mindy's expertise in micro-lending programs and strategic planning has taken her across Latin America and the United States.

Her work continues to inspire others to actively create sustainable social change. Join The SAM Initiative in our mission to make a difference. Together, we can create a better future for our community.

Stay informed and get involved by signing up for updates on our website. Thank you for your support!