Sanrio is a Japanese company that specializes in the design, distribution, and licensing of branded character merchandise. Its headquarters in the United States is located in South San Francisco, California. Sanrio was founded in 1960 by Shintaro Tsuji as the Yamanashi Silk Center Co.

Ltd., a company that initially focused on producing silk for kimonos. In 1973, the company changed its name to Sanrio and began its venture into the character merchandise industry. The company's most iconic character, Hello Kitty, was introduced in 1974 and quickly gained international popularity.

Sanrio offers a wide range of products and services, including apparel, accessories, stationery, toys, and home decor featuring its beloved characters. Apart from Hello Kitty, Sanrio has developed numerous other characters like My Melody, Little Twin Stars, and Badtz-Maru, all of which have become highly recognizable and well-loved brands around the world. Sanrio operates globally through a network of subsidiaries and partnerships.

Some noteworthy subsidiaries include Sanrio Global Holdings Ltd., Sanrio GMBH, and Sanrio Hong Kong Ltd. The company also has various joint ventures and partnerships with companies like Universal Studios and Mattel. In terms of market position, Sanrio is a dominant player in the character merchandise industry.

The company has a strong global presence and generates significant revenue through its extensive licensing and merchandising operations. Sanrio's products are sold in over 100 countries, and the company has a dedicated fan base that spans across different generations. Over the years, Sanrio has achieved many milestones and iconic collaborations.

In 2019, the company celebrated the 45th anniversary of Hello Kitty and launched high-profile collaborations with brands like Puma, Levi's, and Herschel. These partnerships have further strengthened Sanrio's brand image and expanded its reach into new markets. As of the latest information available, Sanrio continues to innovate and expand its product lineup.

The company actively engages in collaborations and partnerships to maintain its brand relevance and appeal to a diverse customer base. With its rich history and global recognition, Sanrio remains a leading player in the character merchandise industry, captivating the hearts of fans worldwide