# Swachh Bharat Urban

- **Website:** <https://sbmurban.org>
- **Primary alias:** `sbmurban.org`

## Description

The Swachh Bharat Mission (SBM) is an ambitious initiative by the Government of India, aimed at transforming urban areas into garbage-free cities and enhancing sanitation standards across the nation. Launched in 2014 and currently operating under Urban Mission 2.0, the program emphasizes the importance of cleanliness and sustainable waste management practices. The SBM encompasses various components, including Swachh Survekshan, a competitive assessment tool that ranks cities based on cleanliness and sanitation performance.

The mission provides comprehensive guidelines and toolkits for solid waste management, sanitation infrastructure, and behavior change frameworks such as the 'SafaiMitra Surakshit Shehar' protocol, fostering community engagement and active participation. It establishes standards such as Open Defecation Free (ODF), promoting safe sanitation and waste treatment practices. With a focus on innovation and digital solutions, the Swachh Bharat Mission aims to ensure cities not only become cleaner but also foster environmentally sustainable practices, making it a pivotal movement towards improved urban living in India.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 📊 Business and Consumer Services
- ⚖️ Law and Government
- ⚖️ Government _(under Law and Government)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idf2TY-pH-/w/318/h/137/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776666800025)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jordy Blue | #6bbaef | accent |
| Black | #000000 | dark |
| Gallery | #eeeeee | light |

## Fonts

- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idf2TY-pH-/w/1500/h/500/idID3VuGvn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776666800333)

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_Source: <https://brandfetch.com/sbmurban.org>_
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