# South China Morning Post

- **Website:** <https://scmpgroup.com>
- **Primary alias:** `scmpgroup.com`
- **Location:** Causeway Bay, Hong Kong Island, Hong Kong S.A.R.

## Description

SCMP Group, also known as South China Morning Post Publishers Limited, is a renowned news media company with a remarkable history of reporting on China and Asia for over a century. As the city's newspaper of record, SCMP is headquartered in Hong Kong and has global impact. With a vision to Elevate Thought and a mission to Lead the global conversation about China, SCMP is dedicated to informing and inspiring through journalism of the highest standards. SCMP develops news content 24/7, driven by a team of world-class journalists, editors, visual artists, photographers, and videographers. Guided by the principle of Truth and Fairness, they utilize emerging digital technologies to create innovative ways to tell Asia's most significant and captivating stories. SCMP reaches news consumers across various platforms, including their website, smartphone and tablet apps, social media, messaging platforms, and their flagship newspaper. Additionally, SCMP Group is Asia's leading magazine publisher, offering a portfolio of premium lifestyle and fashion titles such as Cosmopolitan, Elle, Esquire, and Harper's Bazaar. They are also home to Abacus, a digital news brand focused on China's tech industry, Inkstone, a daily news brief exploring China's growing impact worldwide, and Goldthread, a content platform showcasing food, travel, and culture in China. With a commitment to excellence and a comprehensive range of products and services, SCMP Group is at the forefront of delivering trusted and engaging news content to a global audience.

## Industries

- 🍿 Arts and Entertainment
- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 📊 Business and Consumer Services
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/scmp)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIAKnQEmf/w/480/h/480/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781080668949)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Astral | #337ca6 | dark |
| Regent St Blue | #b0d8ea | light |
| Supernova | #ffca05 | accent |

## Fonts

- Roboto — asset _(google)_
- Source Sans Pro — asset _(google)_

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_Source: <https://brandfetch.com/scmpgroup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._