# SearchDecoder

- **Website:** <https://searchdecoder.com>
- **Primary alias:** `searchdecoder.com`

## Description

Matthew Capala is a digital marketing strategist, entrepreneur, speaker, and author known as SearchDecoder. He is the founder and CEO of Alphametic, a Miami-based digital marketing agency that helps businesses attract customers and improve returns through online marketing. With more than a decade of experience, Capala has worked with emerging companies and internationally recognized brands, including L’Oréal and Calvin Klein.

Through Alphametic, Capala and his team provide search engine optimization, search engine marketing, Google Ads, digital advertising, smart content, and conversion optimization. Their work combines specialist expertise and analytics to identify effective strategies, improve online visibility, and support clients’ business results. Capala also offers consulting, workshops, private training, and keynote presentations for companies and marketing professionals.

He is the author of The Psychology of a Website, which explores cognitive biases, conversion triggers, and SEO. A former Madison Avenue advertising executive and NYU adjunct professor, Capala has presented at marketing conferences and events across multiple continents. His work and ideas have been featured in publications including Forbes, Inc., Entrepreneur, and Mashable.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/matt.capala)
- [instagram](https://instagram.com/searchdecoder)
- [twitter](https://twitter.com/SearchDecoder)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOFIvdMZ6/w/241/h/30/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791473878032)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOFIvdMZ6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791473878503)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #ed1c23 | accent |
| Black | #000000 | dark |
| Anzac | #e19d4b | light |

## Fonts

- Georgia — asset _(custom)_
- Droid Serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOFIvdMZ6/w/1500/h/500/idfM58s_GV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791473878264)

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_Source: <https://brandfetch.com/searchdecoder.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._