# Secfi

- **Website:** <https://secfi.com>
- **Primary alias:** `secfi.com`
- **Verified:** yes
- **Founded:** 2017
- **Employees:** 51+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Secfi is a brand that specializes in helping startup employees understand and maximize the potential of their equity. With a team that brings decades of experience in financial services, venture capital, and technology, Secfi is the largest advocate for equity within the startup community. Secfi offers a range of products and services to assist startup employees in managing their equity and finances. Their resources include answers, guides, and explanatory videos to educate employees about their equity. They also provide a weekly newsletter called Founders & Funders that keeps employees updated on the latest happenings in startups, venture capital, and public markets. For those looking for personalized assistance, Secfi offers equity and tax planning, IPO and liquidity planning, and comprehensive financial planning services. They also have calculators to help employees determine the costs and value of exercising their stock options. With Secfi, startup employees can track their assets, access liquidity, and make informed decisions about exercising their options. By partnering with strategic investors and capital providers, Secfi is dedicated to helping employees build their wealth and achieve their financial goals. Join Secfi today and start making the most of your equity.

## Industries

- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/secfiinc)
- [twitter](https://twitter.com/AskSecfi)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idrNa9d9Zl/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1669381847299)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrNa9d9Zl/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1669381846074)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idrNa9d9Zl/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1669381848099)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shark | #292A2D | dark |
| White | #FFFFFF | light |
| Blumine | #1A5866 | accent |

## Fonts

- matter — asset _(custom)_
- reckless — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrNa9d9Zl/w/1265/h/256/id22S4F8bI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1669381849415)

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_Source: <https://brandfetch.com/secfi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._