# Second To None

- **Website:** <https://second-to-none.com>
- **Primary alias:** `second-to-none.com`
- **Founded:** 1989
- **Employees:** 51+
- **Location:** Ann Arbor, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

Second To None helps national and regional brands improve customer experience, strengthen operational performance, and support compliance through mystery shopping and customer experience solutions. With 40 years of experience, the company serves industries including retail and ecommerce, restaurants, financial services, healthcare, consumer products and services, grocery, and fast-casual dining.

Its services include mystery shopping and assessments, compliance audits, custom customer and employee surveys, curated customer communities, customer experience consulting, and integrated reporting, analytics, and insights. A field network of nearly 700,000 mystery shoppers is selected to reflect each client’s industry, brand, and region, while omnichannel coverage helps assess experiences across customer touchpoints. Second To None’s proprietary Catapult reporting platform turns findings into actionable insights, helping organizations identify service gaps, improve consistency, and make informed business decisions.

The company’s approach is guided by a human-centered customer experience framework that considers people, not only consumers, and aims to build trust, loyalty, and customer joy.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/SecondToNoneCX)
- [facebook](https://facebook.com/SecondToNoneCX)
- [linkedin](https://linkedin.com/company/77072)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcSMdtsfT/w/193/h/40/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791409709907)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcSMdtsfT/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791409710021)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crown of Thorns | #7a1e39 | dark |
| Cadet Blue | #abb8c3 | light |
| Dove Gray | #666666 | accent |

## Fonts

- Wavehaus128 — asset _(custom)_
- Wavehaus66 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcSMdtsfT/w/1500/h/500/idqORuI8X9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791409710200)

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_Source: <https://brandfetch.com/second-to-none.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._