# Second White - **Website:** - **Primary alias:** `secondwhite.com` - **Employees:** 2+ - **Location:** Seoul, Seoul-t'ukpyolsi, South Korea ## Description SecondWhite is a design agency based in Seoul, dedicated to pursuing the beauty of true essence in our rapidly changing modern society. With the slogan Only the Essentials, SecondWhite places great importance on the concept and story behind their designs, aiming to create a harmonious blend of functionality and emotion in various fields, including product design, graphic design, and brand design. Driven by a genuine commitment to the essence of design, SecondWhite has partnered with clients from Korea, China, the United States, and Europe, and continues to grow as a global design agency where designers from diverse backgrounds come together. They strive to enhance the value of each project by genuinely considering the client's business potential and the direction they should pursue for success. With a focus on authenticity and balance, SecondWhite recognizes the contradictions in industrialization and seeks to transcend standardized results achieved through big data and algorithms. Their mission as designers in this era is to ensure that their work reflects their essential values and contributes to the world. SecondWhite has worked with renowned clients such as Apple, Alibaba, LG, Samsung, and many more, establishing themselves as a trusted partner in creating designs that embody the essence of true beauty. They have received numerous accolades for their exceptional designs, including the Good Design Korea, Reddot Award, IF Design Award, and Excellent Design Company recognition. SecondWhite's commitment to their craft has also led them to participate in prestigious design exhibitions and events worldwide, such as Milan DesignWeek and Seoul Design Festival. In summary, SecondWhite is a design agency that strives for the essential beauty in today's rapidly changing society. Their multidisciplinary approach encompasses product design, graphic design, and brand design, creating a harmonious balance between functionality and emotion. With a genuine commitment to the essence of design, they collaborate with clients worldwide to enhance the value and success of each project. Through their dedication to authenticity and a focus on design thinking, they transcend standardized results and bring meaningful value to their work. SecondWhite's impressive clientele and numerous awards attest to their reputation as a reliable and innovative design agency. ## Industries - 🖥 Computers Electronics and Technology - 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_ - 📊 Business and Consumer Services - 🏭 Architecture _(under Heavy Industry and Engineering)_ - 📊 Marketing and Advertising _(under Business and Consumer Services)_ ## Links - [facebook](https://facebook.com/SecondWhite) - [instagram](https://instagram.com/secondwhite_) - [linkedin](https://linkedin.com/company/second-white) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGUZrzB4q/w/513/h/42/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779943653585) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Outer Space | #383d41 | dark | | Alabaster | #fbfbfb | light | ## Fonts - Source Sans Pro — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._