Ahmed Seddiqi & Sons LLC is a renowned brand that has been at the forefront of the luxury watch industry for over 60 years. What started as one man's passion has now become a family business that brings luxury and honesty to the hearts of watch collectors around the world. Ahmed Seddiqi & Sons represents more than 60 luxury timepieces and jewelry brands across 51 destinations in the UAE, making them a pioneer among leading retailers in the region.

From their humble beginnings in a single shop in Bur Dubai, they have grown into a formidable network of elegant stores. The brand's founder, Mr. Ahmed Qasim Seddiqi, maintained a steadfast focus on offering quality Swiss watches to a diverse clientele, including royalty and politicians.

His exclusive franchise agreements with the world's leading Swiss watch companies solidified their position in the industry. Today, Ahmed Seddiqi & Sons' passion for luxury watches is deeply embedded in their family ethos. They continue to curate an exceptional collection of timepieces, providing unparalleled service to their valued customers.

With their timeless legacy and commitment to excellence, Ahmed Seddiqi & Sons remains a trusted name in the world of luxury watches