Seek Discomfort is a brand that aims to inspire individuals to step outside their comfort zones and embrace the best things life has to offer. Launched in May 2018 by the founders of the popular YouTube channel Yes Theory, Seek Discomfort was born from their personal belief that growth and fulfillment can only be achieved by doing things that make you uncomfortable. With a range of products, including clothing, Seek Discomfort serves as a daily reminder to prioritize experiences that push boundaries and foster personal development.

The brand's goal is to be a companion on your journey, connecting you with like-minded individuals around the world who share a passion for seeking discomfort. Whether it's through their inspiring clothing, engaging content, or global community, Seek Discomfort strives to inspire individuals to live the Seek Discomfort philosophy and become the best version of themselves. So, if you're ready to embrace the unknown and discover what lies beyond your comfort zone, Seek Discomfort is here to support you every step of the way