# Seldon

- **Website:** <https://seldon.com>
- **Primary alias:** `seldon.com`

## Description

Seldon is an applied research lab developing models that simulate how people make decisions, drawing on factors such as reasoning, emotion, experience, beliefs, goals, and social influence. Its aim is to establish a new standard for modeling human behavior and help organizations explore what may happen before real-world situations unfold. Seldon’s products share an underlying technology and serve teams across usability research, software quality assurance, and national security and defense. Finch helps product and user research teams examine how different people use a product, where they encounter friction, and which designs help them reach their goals. Wren supports engineering and QA teams by identifying workflow issues such as broken layouts, failed API calls, and incorrect totals, including problems beyond written test cases. Rook enables exploration of decisions and their consequences in high-risk environments, showing how actors with different goals and information may interact. Seldon also provides tools to inspect behavioral evidence, compare simulated outcomes with observed human behavior, and assess how models perform as circumstances change.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- ⚖️ Law and Government
- ⚖️ National Security _(under Law and Government)_

## Links

- [linkedin](https://linkedin.com/company/seldonai)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYinbaXuH/w/384/h/95/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793271884603)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYinbaXuH/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793271884695)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Woodsmoke | #0a0a0c | dark |
| Athens Gray | #ededf0 | light |
| Red Orange | #ff4233 | accent |

## Fonts

- Untitled Sans — asset _(custom)_
- Untitled Sans — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYinbaXuH/w/400/h/133/idjPks2-YJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793271884781)

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_Source: <https://brandfetch.com/seldon.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._