Selecta is a leading provider of vending and office coffee services headquartered in Switzerland. The company has a rich history dating back to 1957, when it was founded in Switzerland. Since then, it has expanded its operations and established a strong presence globally.

Selecta specializes in offering a range of high-quality products and services including vending machines, coffee solutions, and micro markets. Their product portfolio includes a wide variety of snacks, beverages, fresh food, and coffee options to cater to the diverse needs of their customers. The company operates globally, serving customers in 16 countries across Europe.

Selecta has built a strong market presence in each country it operates in, with a focus on providing tailored solutions to different markets. This has been achieved through strategic partnerships, joint ventures, and acquisitions. Selecta has made notable partnerships and acquisitions to strengthen its market position.

In 2017, the company acquired Pelican Rouge, a leading provider of coffee solutions in Europe. This acquisition expanded Selecta's footprint in the European market and enhanced its coffee offering. In terms of market position, Selecta is recognized as one of the largest vending and office coffee service providers globally.

The company's strong presence, extensive product portfolio, and focus on innovation have allowed it to differentiate itself from competitors. Selecta has continuously evolved its strategy and product lineup to drive growth. The company has embraced technological advancements, such as cashless payment systems, to enhance customer convenience and experience.

It has also focused on sustainability by introducing eco-friendly vending machines and products. As of the latest update, Selecta continues to expand its operations and strengthen its market position. The company remains committed to delivering innovative and sustainable vending and coffee solutions to its customers.

In conclusion, Selecta is a renowned vending and office coffee services provider headquartered in Switzerland. With its wide range of products, global operations, strategic partnerships, and focus on sustainability, the company has established a strong market position and continues to grow and innovate in the industry