# SELECTIO

- **Website:** <https://selectio.hr>
- **Primary alias:** `selectio.hr`
- **Founded:** 2002
- **Employees:** 11+
- **Location:** Zagreb, City of Zagreb, Croatia
- **Company kind:** PRIVATELY HELD

## Description

Selectio is a leading multi-category consumer goods brand that specializes in providing tobacco and nicotine products to millions of consumers worldwide. As the home of BAT (British American Tobacco), Selectio is committed to building a better future by reducing the health impact of their business. They aim to achieve this through their clear purpose and strategy of encouraging adult smokers to switch to less risky products compared to smoking. Selectio places a strong focus on science and research, utilizing innovative approaches to accelerate their tobacco harm reduction mission. They continually invest in research and development, driving progress and pioneering scientific innovations. In addition, Selectio is dedicated to sustainability and environmental responsibility, offering a range of alternative products and actively working to reduce their environmental and social impacts. With a commitment to innovation, purposeful brands, and pioneering products, Selectio is dedicated to building a better tomorrow for their consumers and the world at large.

## Industries

- 💼 Human Resources _(under Jobs and Career)_
- 💼 Jobs and Career

## Links

- [youtube](https://youtube.com/channel/UCGgd__lnon_8jMl66XV38CA)
- [linkedin](https://linkedin.com/company/selectio)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idnwEEk9Ta/w/820/h/220/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781880505449)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnwEEk9Ta/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781880505559)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shiraz | #a90835 | accent |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Outfit — asset _(custom)_
- Outfit — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnwEEk9Ta/w/1128/h/191/idSFmeifJf.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781880505675)

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_Source: <https://brandfetch.com/selectio.hr>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._