# SELF

- **Website:** <https://self.com>
- **Primary alias:** `self.com`
- **Employees:** 51+

## Description

SELF is a brand that aims to promote mental health and well-being among athletes, particularly women. Through their partnership with Common Goal, an international charitable network, SELF has launched a powerful mental health initiative. During the 2023 FIFA Women's World Cup, the US Women's National Team (USWNT) shared videos in which players, both veterans and younger athletes, openly talk about their reflections and struggles with mental health. The team believes that vulnerability is a sign of strength rather than weakness, and they want fans and young athletes to see all aspects of their humanity. In addition to raising awareness through videos, this initiative also includes mental health training for coaches who lead sports-based youth development organizations. The ultimate goal is to prioritize mental well-being in the game, offering support and resources to athletes at all levels. With millions of viewers tuning in, SELF and Common Goal are making a lasting impact on destigmatizing mental health conversations in the world of sports.

## Industries

- 🏝 Lifestyle
- ⛑ Health
- 📰 News and Media

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id7U4Hjl43/w/820/h/539/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778750056987)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Cornflower Blue | #4285f4 | light |
| Crown of Thorns | #782326 | accent |

## Fonts

- Izmir — asset _(custom)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7U4Hjl43/w/1500/h/500/idP7Pce8S2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778750057315)

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_Source: <https://brandfetch.com/self.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._