# Sellars

- **Website:** <https://sellarscompany.com>
- **Primary alias:** `sellarscompany.com`

## Description

Sellars, based in Milwaukee, WI, is a pioneering manufacturer specializing in eco-friendly wiping and cleaning products, including shop towels, disposable wipers, absorbents, and restroom supplies. Committed to sustainability, Sellars uses proprietary technology to transform post-consumer waste into high-performance products, ensuring environmental stewardship without compromising quality. With a diverse product lineup that includes wet wipes, reclaim rags, and spill control kits, Sellars meets the needs of industrial, maintenance, and consumer markets.

The brand prides itself on innovation, having secured numerous patents for its products, notably being one of only two manufacturers in the world producing double re-crepe (DRC) towels from recycled fibers. Driven by a culture of creativity and a customer-first approach, Sellars not only delivers cost-competitive solutions but also actively participates in community initiatives, underscoring its commitment to social responsibility. As a family-owned company, Sellars continues to redefine industry standards, balancing business growth with a principled approach to sustainability and community service.

## Industries

- 🏭 Heavy Industry and Engineering
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_

## Links

- [facebook](https://facebook.com/SellarsCompany)
- [linkedin](https://linkedin.com/company/sellars-wipers)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmv6OOqWQ/w/250/h/71/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730985601636)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmv6OOqWQ/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730985602420)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bottle Green | #0c4d31 | accent |
| Matisse | #204498 | dark |
| Tacao | #eead77 | light |

## Fonts

- Inter — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmv6OOqWQ/w/750/h/126/id1PmlYsH0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730985601787)

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_Source: <https://brandfetch.com/sellarscompany.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._