# Serent Capital

- **Website:** <https://serentcapital.com>
- **Primary alias:** `serentcapital.com`
- **Founded:** 2008
- **Employees:** 51+
- **Location:** Austin, Texas, United States
- **Company kind:** PRIVATELY HELD

## Description

Serent Capital is a leading lower-middle market private equity firm with a mission to deliver extraordinary returns. Since its founding in 2008, Serent has partnered with exceptional executive teams to grow outstanding service and technology businesses. What sets Serent apart is its unique operating model, which focuses on business building. As an involved and value-added investor, Serent provides significant operational and strategic support to portfolio company CEOs, especially during times of rapid scaling. This support comes from Serent's principals, who bring years of experience as CEOs, strategic advisors, and Board Members. Serent's success is driven by its unwavering commitment to its values, which include demanding excellence, fostering trust and respect, nurturing development, valuing entrepreneurship, and upholding principled behavior. With a deep network of formal and informal advisors, Serent is well-equipped to assist its companies in achieving their growth goals. To stay updated on the latest Serent news and content, you can sign up for their newsletter. Headquartered in Austin, Texas, and San Francisco, California, Serent Capital is ready to make a positive impact on exceptional businesses.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/serent-capital)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idBsrduD5A/w/820/h/289/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785959078123)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBsrduD5A/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777992452428)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eden | #0e5b47 | dark |
| Padua | #b1e8b5 | light |
| Shakespeare | #44acd5 | accent |

## Fonts

- tenon — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBsrduD5A/w/1584/h/396/idFtCNSjGK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785959078257)

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_Source: <https://brandfetch.com/serentcapital.com>_
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