Serge Betsen Rug is a renowned brand established by Serge Betsen, a former rugby union player for France. With a passion for the sport, Serge Betsen Rugby (SBR) was born in 2014, offering a comprehensive coaching program for all rugby enthusiasts. Serge Betsen's incredible journey began in Cameroon in 1974 before he settled in France at the age of nine.

At just 12 years old, he discovered rugby and developed an unwavering dedication that led him to become one of the world's best tacklers in the sport. Recognizing the lack of sports in the French school system, Serge Betsen resolved to make a difference. Inspired by the Anglo-Saxon approach where sports is an integral part of holistic success, he launched SBR to provide high-quality coaching and innovative techniques to both girls and boys.

The aim is to instill a lifelong passion for sports, specifically rugby, and ensure that every aspiring player has the opportunity to hold a rugby ball. At SBR, excellence is paramount. Coaches are the pillars of the program, actively contributing to children's development and fostering their participation and performance in rugby.

With a focus on mastery of the SBR philosophy, coaches benefit from specific seminars, a comprehensive handbook, and continuous follow-up. Safety and quality are uncompromising standards in coaching children, so all SBR coaches are thoroughly trained, certified and qualified to work in school settings. Experience the transformative power of rugby with Serge Betsen Rug and join the SBR family today