# Serve

- **Website:** <https://serve.com>
- **Primary alias:** `serve.com`
- **Employees:** 51+
- **Location:** Salt Lake City, Utah, United States

## Description

Serve offers reloadable Visa debit cards and account options designed to give customers flexibility in how they manage and spend money. Its products include Serve Cash Back, which earns 1% cash back on eligible purchases; Serve Free Reloads, which allows free cash additions at thousands of participating retailers; and Serve Pay As You Go, a prepaid debit card with no monthly fee. The options have different fees and features, and Serve states that they require no credit check or minimum balance.

Account features include early direct deposit, access to MoneyPass ATMs without a Serve withdrawal fee, online bill payment, transfers to other Serve accountholders, subaccounts, spending alerts, and mobile check capture through Ingo Money. Customers can manage their accounts with the Serve mobile app, including checking balances and freezing a lost or stolen card. Serve also highlights FDIC insurance for eligible account funds and Visa Zero Liability protection, subject to applicable terms and limitations.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idkiS16L88/w/820/h/229/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792004693140)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prussian Blue | #002855 | dark |
| Bermuda | #84d9ce | light |
| Turquoise | #2cd5c4 | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/serve.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._