# Singapore Hotel Association

- **Website:** <https://sha.org.sg>
- **Primary alias:** `sha.org.sg`
- **Employees:** 2+
- **Location:** Singapore, Singapore
- **Company kind:** NON PROFIT

## Description

Sha is the leading brand representing the Singapore Hotel Association (SHA), the umbrella body for hotels in Singapore. With a membership of 160 hotels, accounting for approximately 80% of the total gazetted room count, SHA is dedicated to promoting the collective interests of its members and advancing sustainable growth within the hotel industry. Under the leadership of Executive Director Ms Margaret Heng, SHA focuses on various key areas, including research and representation, innovation, productivity and service excellence, safety and security, sustainability, manpower and training, and community and member relations. Additionally, SHA operates SHATEC, a training arm established in 1983 to provide skilled manpower to the hotel industry. Whether you're looking for insightful research, industry representation, exceptional service, or skilled talent, SHA is committed to delivering excellence in all aspects of the hotel experience. Contact SHA today to learn more about their services and how they can support your hotel business.

## Industries

- ✈️ Travel and Tourism

## Links

- [facebook](https://facebook.com/people)
- [linkedin](https://linkedin.com/company/singapore-hotel-association)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id5anVIMb-/w/820/h/385/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777651398064)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5anVIMb-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777651398175)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tussock | #c5924f | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_
- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/sha.org.sg>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._