Shaadi is an Indian online matrimonial website headquartered in Mumbai, India. Established in 1996, it is one of the oldest and most recognized brands in the online matchmaking industry. The company was founded by Anupam Mittal and initially started as a simple platform with basic search features.

However, over the years, it has evolved into a comprehensive matchmaking service, catering to the needs of individuals seeking marriage partners. The main objective of Shaadi is to facilitate the meeting of potential life partners for individuals of Indian origin across the globe. It offers various services such as member profiles, advanced search options, and personalized match suggestions.

The platform allows users to create profiles with detailed information about their background, preferences, and expectations in a life partner. It also provides tools to communicate with other members, including private messaging and video calls. Shaadi operates globally, with a significant user base in India and the Indian diaspora across countries like the United States, United Kingdom, Canada, and Australia.

The company has established itself as a trusted brand in the matchmaking industry and has collaborated with leading media partners to extend its reach. In terms of market position, Shaadi is one of the market leaders in the online matrimonial space. It faces competition from other Indian matrimonial websites like BharatMatrimony and Jeevansathi.

However, Shaadi has managed to maintain a strong foothold due to its early market entry, brand recognition, and innovative features. Over the years, Shaadi has continuously adapted to changing customer preferences and technological advancements. It has introduced mobile applications for iOS and Android devices, enabling users to access their profiles and engage with other members on the go.

The company has also incorporated AI-based algorithms to enhance match recommendations, improving the user experience. As of the latest updates, Shaadi continues to thrive as a leading online matchmaking platform. It has achieved significant milestones and witnessed exponential growth in its user base.

The company remains committed to providing reliable, secure, and personalized matchmaking services to individuals looking for life partners. Overall, Shaadi has established itself as a trusted and respected brand in the online matrimonial industry