Shahida Parides is a contemporary women's clothing brand that offers a glamorous resort and contemporary collection. Founded by Shahida Clayton in 2003, the brand aims to create garments that make the wearer feel powerful, sexy, modern, chic, and comfortable. Inspired by nature, culture, and the power of history, Shahida Parides combines modern technology with traditional influences.

Initially starting with modern versions of traditional kaftans and halter dresses, the brand has now expanded to include a full ready-to-wear, red carpet, and luxury collection under the name SHAHIDA. Each piece is designed to celebrate femininity and embrace the dreams and desires of women. With its signature bright colors, custom prints, and contemporary silhouettes, Shahida Parides has gained international acclaim and has dressed celebrities, actors, and socialites.

The brand's mission is to empower women to live their own fairytale and embrace their dreams, no matter where they are in the world. Based in Tucson, Arizona, Shahida Parides can be found in over 200 specialty boutiques and is loved by women who want to make a fashion statement and live boldly