# Shallow Water Co.

- **Website:** <https://shallowwater.com>
- **Primary alias:** `shallowwater.com`

## Description

Shallow Water Co is a unique brand founded in 2019 by Luke Trueheart in Oxford, North Carolina, born from a deep passion for the outdoors and duck hunting. Initially focused on crafting a single hat that resonated with his love for nature, the brand quickly gained popularity among friends, leading to a diverse apparel line that includes hats, t-shirts, hoodies, and accessories.

Inspired by the pursuit of mallards and black ducks, Shallow Water Co embodies the spirit of adventure and camaraderie found in the great outdoors. Their products reflect a commitment to quality and style, encouraging others to embrace their love for outdoor experiences. With a motto of "#Liveyourpassion," the brand aims to connect people with nature and foster a community of outdoor enthusiasts.

Shallow Water Co offers free shipping on orders over $120, making it easier for customers to explore their collection and find gear that speaks to their own adventures. Join the movement and discover why outdoor life is so fulfilling!

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Hunting and Shooting _(under Sports)_

## Links

- [facebook](https://facebook.com/profile.php?id=100023827871254&mibextid=LQQJ4d)
- [instagram](https://instagram.com/shallowwaterco)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDVfG4vmt/w/450/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1763903026283)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Charade | #242833 | dark |
| Edward | #a4adaa | light |
| Tussock | #bf8741 | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/shallowwater.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._