@shapa.me
Our numberless scale and AI technology adapts the right program to fit your weight management goals.
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Shapa Health is a brand that is dedicated to improving behavior and health through digital tools. With a deep understanding of human nature and technology, Shapa has developed innovative solutions to help individuals make positive changes in their lives. The brand was co-founded in 2016 by CEO Nati Lavi and Behavioral Economist Dan Ariely.
Nati, with his extensive background in data and innovation, realized that the traditional bathroom scale's feedback method was outdated and not effective. He discovered that daily fluctuations in weight did not reflect the daily changes in behavior, leading to confusion, frustration, and demotivation. Together, Nati and Dan created a game-changing system consisting of a numberless scale and a 5-color system.
This system provides daily motivation and feedback that accurately reflects changes in body composition based on the direction of weight trends. Shapa also offers lifestyle tracking and habit-forming programs to further support individuals on their health journeys. With Shapa Health, you can trust that you are using cutting-edge technology to transform your health and well-being
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