Shape is a brand that specializes in PPC (pay-per-click) management software, designed to help marketers and agencies effectively manage their clients' ad spend and improve performance. The software is built by a team of former PPC marketers, developers, and designers, ensuring that it meets the specific needs of digital advertisers. With Shape, advertisers can track and control their cross-channel ad spend by grouping campaigns together in custom budgets.

The platform's intuitive dashboard allows agencies to monitor campaigns across clients, identify trends, and make optimizations to ensure pacing is on track. To further enhance efficiency and accuracy, Shape offers intelligent automation features like AutoPilot and SmartSync, which help eliminate budgeting errors before they occur. Shape also provides powerful data management tools, including an Advertising Data Infrastructure (ADI) and a Data Warehouse, to enable better cross-channel data analysis and reporting.

The platform seamlessly integrates with Google Data Studio, Google Sheets, and Google BigQuery for streamlined PPC reporting and data analysis. As part of the NinjaCat digital marketing performance management platform, Shape is committed to improving the lives of digital marketers by automating marketing reporting and providing an all-in-one platform for storing, reporting, monitoring, analyzing, and acting on marketing data and spend at scale. If you have any ideas for how Shape can further improve its software, the brand welcomes input from analysts and encourages them to get in touch