Shein is an e-commerce platform, particularly popular in India, that offers a wide range of fashionable clothing and accessories for women, men, and children. Established in 2008, Shein has grown to become one of the leading online fashion retailers in India and globally. The company's headquarters are located in Nanjing, China.

However, its operations extend beyond its headquarters to international markets, including India. Shein has gained significant popularity in India due to its trendy and affordable clothing offerings, targeted towards the younger demographic. Shein's main products include dresses, tops, bottoms, jumpsuits, swimwear, shoes, accessories, and beauty products.

The company follows fast-fashion principles, introducing new styles and designs frequently to keep up with the latest trends. Additionally, Shein also offers a wide variety of sizes to cater to different body types. On a global scale, Shein has expanded its reach to over 220 countries and regions, providing its products and services to a vast customer base.

The company has established notable partnerships and subsidiaries to enhance its operations. One such partnership is with ZALORA, a leading online fashion retailer in Southeast Asia. This collaboration has allowed Shein to penetrate the Southeast Asian market effectively.

In terms of market position, Shein has experienced tremendous growth in recent years. Its global sales have skyrocketed, positioning the brand as one of the top players in the online fashion industry. Shein has managed to compete successfully with other fashion e-commerce giants, such as ASOS, Zara, and H&M, by offering affordable fashion options, extensive product range, and a user-friendly shopping experience.

Shein has achieved several milestones and made significant changes to its brand strategy over time. In recent years, it has focused on expanding its product categories beyond clothing, introducing beauty and home decor items. The brand's emphasis on influencer marketing and social media engagement has also contributed to its growth and popularity.

As of the latest updates, Shein continues to thrive as a popular online fashion destination. However, it faced some controversies and backlash in 2020 over ethical concerns related to product quality and labor practices. The company has since taken steps to address these issues and improve its transparency and accountability.

Overall, Shein remains a prominent player in the Indian and global fashion market, catering to diverse fashion preferences with its affordable and trendy offerings