SheThePeople is a brand that focuses on promoting financial literacy, specifically targeting women. Financial literacy is a crucial life skill that empowers individuals to make informed decisions about their finances, leading to a stable and secure future. With a beginner's guide to financial literacy, SheThePeople aims to educate women on various aspects of personal finance.

The brand emphasizes the importance of budgeting, which helps individuals understand where their money is going and identify areas for potential savings. It also highlights the significance of saving, not just as an act of setting aside money, but as a way to ensure readiness for future responsibilities and desired lifestyles. SheThePeople stresses the difference between saving and investing, explaining that investing can help grow wealth over time.

They encourage individuals to educate themselves about different investment options, such as stocks, bonds, mutual funds, and retirement accounts. The brand also provides insights into borrowing and debt management, insurance, retirement planning, and estate planning. SheThePeople believes that by empowering women with financial literacy skills, they can bridge the gender wealth gap and enable women to take control of their financial well-being