SHFT is your personal virtual running coach that will help you become a better and faster runner step by step. With real-time coaching, SHFT gives you instructions as you run to improve your technique, prevent injuries, and unlock your running potential. The brand offers a range of products and services to enhance your running experience.

One of the key features of SHFT is its full-body metrics, which allow the coach to analyze and track your development. By focusing on 12 running metrics, such as landing position, steps per minute, ground contact time, time in air, G-landing, toe-off angle, step length, and landing angle, SHFT provides personalized coaching based on your performance. These metrics help you understand your running style and make adjustments to improve your efficiency.

SHFT also provides training drills, coach reports, and complete run stats to keep you motivated and engaged. Whether you're a beginner or an experienced runner, SHFT is your virtual running companion, dedicated to helping you reach your goals and become a better, faster, and happier runner