# Shift

- **Website:** <https://shift.group>
- **Primary alias:** `shift.group`
- **Founded:** 2010
- **Employees:** 2+
- **Location:** Sofia, Sofia-Capital, Bulgaria
- **Company kind:** PRIVATELY HELD

## Description

Shift.Group is a venture accelerator that offers a range of services to entrepreneurs, by entrepreneurs. Our unique approach focuses on human-to-human interaction (h2h), rather than traditional b2c or b2b methods. Our business activities cover various areas, including consulting, financing, mergers and acquisitions advisory, education and mentoring, and our own projects and equity investments.

We understand that running a business is a complex endeavor, and we acknowledge that we may not be experts in every aspect. That's why we work closely with a vast partner network, allowing us to share our experience and knowledge to support entrepreneurs effectively.

While we have experience with ventures worldwide, we have a particular passion for emerging markets. We work directly with SME venture entrepreneurs, believing that every business, regardless of size, should act like a start-up.

Our main areas of expertise include software development & ICT, digital marketing, fintech, digital services, certification services, and healthcare. However, we also have the capabilities to apply our expertise to brick and mortar business sectors.

With a flexible approach, we can assist as external advisors, interim CEOs, non-executive directors (NEDs), or mentors. Since our establishment in 2010, as Clarion Ventures, we have strived to provide an integrated and systematic approach in helping businesses thrive.

For more information, feel free to contact us.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idW4JPksrh/w/820/h/187/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788995254726)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mule Fawn | #925a2f | accent |
| Blumine | #1d4983 | dark |
| Alabaster | #fcfcfc | light |

## Fonts

- montserrat — asset _(google)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idW4JPksrh/w/1128/h/191/idpgxlBdVC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1745671904621)

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_Source: <https://brandfetch.com/shift.group>_
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