@shiseido.com
Based in Japan, we aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty.
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About
Description
Shiseido is a renowned Japanese multinational company in the beauty and personal care industry. Founded in 1872 by Arinobu Fukuhara, Shiseido has a rich history that makes it one of Japan's oldest and most established companies in the sector. The company's headquarters are located in Tokyo, Japan.
Shiseido offers a wide range of beauty and personal care products, including skincare, makeup, fragrances, hair care, and beauty accessories. They cater to both men and women, offering products suitable for various skin types and concerns. Shiseido is known for its commitment to innovation and has developed several groundbreaking technologies in the industry.
On a global scale, Shiseido operates in over 120 countries, with a strong presence in Asia, Europe, and North America. The company has a number of noteworthy subsidiaries, joint ventures, and partnerships. Notable subsidiaries include NARS Cosmetics, Bare Escentuals, and Clé de Peau Beauté.
Shiseido also collaborates with various renowned fashion brands, such as Issey Miyake, Dolce & Gabbana, and Narciso Rodriguez. In terms of market position, Shiseido is a significant player in the beauty industry. It has consistently achieved impressive global sales, with a constant focus on expanding its market share.
The company faces competition from other major beauty conglomerates like L'Oréal, Estée Lauder, and Procter & Gamble. However, Shiseido has successfully carved out its own unique niche in the market, catering to diverse consumer needs and preferences. Over the years, Shiseido has witnessed several major events and achievements.
In 2018, the company embarked on a Vision 2020 strategy, aiming to strengthen its global presence and elevate its digital capabilities. Shiseido has also expanded its portfolio by acquiring several high-end skincare brands, including Drunk Elephant and Laura Mercier. These strategic moves have contributed to the brand's growth and enhanced its market relevance.
As of the latest information available, Shiseido continues to thrive in the beauty industry. The company remains committed to its mission of creating beauty innovations that inspire a better world. Shiseido's ongoing dedication to research and development, coupled with its global expansion efforts, reinforces its position as a powerhouse in the beauty and personal care industry
Company Type
Public Company
Company Size
10,001+
Year Founded
1872
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