Bête Noire is an alternative style clothing brand founded in 2017 by Alicia Rau. Inspired by a desire to offer classic alternative style for all, Bête Noire caters to men, women, and kids who embrace individuality and desire to break free from conformity. The brand fosters a sense of community among the wanderers, the odd and colorful, and those with attitude.

Bête Noire believes in pushing ideas forward and stands together as one to challenge societal norms. Alicia's passion for fashion and design was ignited after the passing of her grandfather, prompting her to create Bête Noire as a way to honor her family and cultivate a legacy. Growing up in a creative household, she was encouraged by her mother and grandmother to be different, which influenced her out of the box thinking.

Bête Noire offers a range of products including best sellers, non-traditional pieces, custom designs, and couture items. Join the Bête Noire community and subscribe for updates, news, and exclusive sales to stay connected with this unique and empowering brand