CUUP is a brand that combines luxury fabrics with innovative design to create unlined intimates that effortlessly accentuate your natural form. Their mission is to provide confidence, comfort, and stylish support to your first layer. CUUP intimates are the perfect intersection of style and function, offering a modern and timeless aesthetic while being minimal and supportive.

These intimates are designed to be soft and strong, eliminating the compromise between comfort and true support. Each silhouette is elegantly engineered with defining details that make it iconic and capable of becoming your own personal style statement. CUUP's dynamic sizing system ensures that every individual can find their perfect fit, with 53 sizes available.

They believe in the power of self-defined sexiness and sensuality, making it their goal for every person who wears CUUP to feel empowered in their personal identity and self-defined style