# Sensormatic

- **Website:** <https://shoppertrak.com>
- **Primary alias:** `shoppertrak.com`

## Description

Sensormatic Solutions is a global retail technology brand focused on helping retailers make informed decisions, protect merchandise and improve store operations. Its solutions combine data, analytics and technology to support retailers across apparel and footwear, grocery, health and beauty, and home improvement.

The brand offers loss prevention and liability solutions, including electronic article surveillance systems, RFID and RF technologies, detection systems, anti-theft tags and labels, detachers, deactivators, safers and merchandise-protection products. Its inventory intelligence tools provide item-level visibility, support inventory management and help retailers manage product expiration. Storefront and supply chain offerings include RFID exit systems, point-of-sale RFID systems, sensors and RFID service bureau services.

Sensormatic also provides traffic insights through ShopperTrak analytics, including people counting, occupancy solutions, shopper journey analysis, mobility and demographic insights, and market benchmarks. These services help retailers understand traffic patterns and plan marketing, merchandising and labor. The company supports customers with implementation and service resources, research, case studies, training materials and partner programs, aiming to improve operational efficiency while maintaining a convenient shopping experience.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Computer Security _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/Sensormatic)
- [youtube](https://youtube.com/c/sensormaticsolutions)
- [linkedin](https://linkedin.com/company/sensormatic)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUWiIoT9A/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791649020341)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuna | #333740 | dark |
| Anakiwa | #a5dfff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUWiIoT9A/w/400/h/67/idFDkO4R-0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791649020441)

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_Source: <https://brandfetch.com/shoppertrak.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._