Show Your Soft Side is a public service campaign that was created to change the mindset of young people who see hurting cats and dogs as a sign of toughness. This campaign spreads the message that compassion towards animals is a sign of strength, not weakness. It quickly resonated with people of all ages and has become a movement to build a better world for animals and, in turn, build better adults.

Joining #TeamSoftSide, you become an important part of this mission. By becoming a member, you'll receive quarterly newsletters, have access to virtual events that support local rescues, and be the first to welcome new Softies on board. You'll also have the chance to earn Soft Side gear and make a difference in your community.

Show Your Soft Side offers a range of products that you can shop for. Proceeds from these purchases support the campaign's efforts to end animal abuse. Join the movement and become a champion for animals by visiting their website today