# Side

- **Website:** <https://side.cr>
- **Primary alias:** `side.cr`
- **Employees:** 51+
- **Location:** San Francisco, California, United States

## Description

Side Car is a brand driven by everyday people, including riders, drivers, and employees. Their mission is to transform transportation by creating a more affordable and accessible way to understand where you're going. With a focus on ridesharing, transportation, and car facts, articles, and news, Side Car is building the largest transportation news source powered by everyday people. Founded in 2017 and based in Utah, Side Car is available in all global markets and has published hundreds of stories. They receive millions of visits every year and have a dedicated team of editors, including David Johnson, the co-founder, who is a veteran entrepreneur and champion of climate reform. Melissa Thorson, another co-founder and CTO, leads the engineering team in developing a dynamic, intuitive, and scalable platform that has reached millions of riders nationwide. With their commitment to innovation and revolutionizing transportation, Side Car is at the forefront of the industry.

## Industries

- 📰 News and Media
- ✈️ Travel and Tourism
- ✈️ Ground Transportation _(under Travel and Tourism)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgxmY9jA9/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1697932735853)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Goldenrod | #ffcb70 | light |
| Curious Blue | #2185c5 | accent |

## Fonts

- serif — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgxmY9jA9/w/720/h/405/idN8acyOY6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635903353227)

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_Source: <https://brandfetch.com/side.cr>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._